Assa Studio


How we discovered Assa:

We were chatting to one of our clients in the Gerry Summers Shop, when we noticed her electric blue bracelet ... we'd seen nothing like it before. She told us what she knew about its designer and we immediately set about researching and contacting Assa. His 3-D work is revolutionary and the uniqueness of his Helix range fits perfectly with our ethos at Gerry Summers.

Assa founded Assa Studio in 2003. The company focuses on research and consultancy within the digital product design, distributed manufacturing and 3D user experience interaction online.

High praise for Assa:

By experimenting with advanced design and production technologies, the Israeli-born, London-based designer Assa Ashuach redefines both the form and function of everyday products and furniture, while developing a surreal new design aesthetic.

Alice Rawsthorn, director for London Design Museum 

© Design Museum

 Assa's considerable achievements:

RCA - Royal College of art London, department of IDE - Industrial design engineering & the Dyson School of Design Engineering visiting lecturer and course leader of SUPERFORM 2020.
Visiting lecturer at the Bartlett School of Architecture, Space and Adaptive Architecture Masters, London 2007- Present.

Central Saint Martins School of Design London, Practicioner in residence & visiting lecturer, 2014- Present
Kyoto institute of technology & Kyoto Design Lab, designer in residence 2017-2018
MA Design suite cource leader, The CASS/London Mteropoliotan, London 2010-2016
Research fellow, senior lecturer, design and manufacturing, the CASS/London Mteropoliotan 2006-2016
Royal College of Art & Design, Departments of Vehicle Design and Design Products London, Visiting lecturer & MA supervision, 2002-2006